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Hi! My name is Ming, I'm a seasoned industrial designer.

 

I combine experience from having been in an international design consulting agency and OEM/ODM with the goal of creating value-driven user experiences through empathy, clarification and simplification. Having an engineering degree in addition to a design degree, helps heighten my analytical skill to provide better thought out design solutions. I am a hands-on detail-oriented problem solver, proficient in transforming design challenges into marketable products with brand values in mind.

With 10+ years of design consulting and strategic innovation combined, I maintain a passion for learning new technologies, processes and methodologies; particularly how they can assist in creating meaningful interactions and/or functions.

On the side, I enjoy watching documentaries, design and engineering related shows, as well as collecting die-cast cars. 

Specialties:
* Guided and led design efforts from research insights to prototyping till production.
* Maintained project schedules adhering to strict strategy road maps.
* Worked with marketing and sales team to define or develop project goals.
* Coordinated cross functional team's efforts, then aligned and updated progress
* Collaborated with vendors to implement innovative technologies.
* Presented to and effectively guided clients or stakeholders throughout the design process.
* Self-learning UX design methods to be knowledgeable in its processes from research, synthesis to prototyping

Good reads:
* Undercover user experience design -- Cennydd Bowles / James Box
* Universal Methods of Design -- Bella Martin / Bruce Hanington
* This Is Service Design Thinking -- Marc Stickdorn / Jakob Schneider

"Instead of trying to be original, simply try to be clear.
 In the search for clarity, you may become original."


                                  -- Milton Glaser 

Experience /

Mitac Digital | ID Project Manager 

Fall 2020 - present

* Led design for Mio brand products and CDR ODM work for Japanese client
* Strategized with brand PM on specs and product/brand direction

* Close co-work with engineering to tackle production challenges

* Taking an active role within the UX/UI team to gain experience on process and implementation, while participating and assisting with usability testing

Freelancer | Senior designer

Winter 2019 - Summer 2020

* Learning UX/UI design skills and methodology to integrate into and enhance design process.
* Conversational English tutor.

Compal Electronics | Senior designer (Leader responsibilities)

Spring 2016 - Winter 2019

Part of the user interaction team focusing on smart devices. 

* Led design efforts from research insights to prototyping for production.
* Maintained project schedules and checkpoints based on strategy road-maps.
* Collaborated with vendors to implement innovative technologies.
* Coordinated cross functional team's efforts while following and updating progress.
* Managed design team personnel depending on project needs. 
* Served internal business units (BUs) by providing innovation reference designs. 
* Developed junior talent.

Pilotfish | Senior designer

Spring 2010 - Winter 2015

Worked on projects ranging from soft goods to a wide array of electronic devices.
* Conducted user experience and market research to establish insights in behavior, interaction and/or trend
* Generated and guided concepts from sketches to prototypes to production
* Made sure the value-added in design solutions are maintained throughout the process
* Collaborated seamlessly with vendors and cross-functional teams while maximizing design integrity
* Assured the quality of mock-ups and/or prototypes
* Built and maintained strong relationships with clients
* Oversaw multiple projects at any one time

Substitute Military Serviceman | Graphic designer

Summer 2007 - Winter 2008

* Designed graphics for paper and digital media
* Assisted in event organizing and set up
* Proof-read English documents

Nike | Exhibition designer (Freelance)

Spring 2007 - Summer 2007

* Provided exhibition design concepts that led to the successful re-launch campaign of NikePro (3m tall torso shaped vending machine at Xinyi Vieshow)

Skills /

Languages

English - Fluent

Mandarin - Fluent​

Indonesian (where i grew up) - Basic

Software

2D - Photoshop / Illustrator

3D - Pro/E / Solidworks / Rhino / T-splines

Keyshot​

MS Office - Word / Excel / Powerpoint

Research - User / Field / Market / Trend

Contextual Inquiry

Brainstorming

Storyboarding

Sketching & rendering - Freehand / Digital

Physical model-making

CAD modeling

Prototyping - low end to high end mock-ups

Usability testing

Education /

Academy of Art University | B.A Industrial Design, 2007

San Francisco, USA

Penn State University | B.S Electrical Engineering, 2003

Pennsylvania, USA

Accomplishments /

2018 iF Design Award Comfort Care

2017 iF Design Award Machan Medical Computer Cart

2014 Taiwan Excellence Award Zyxel Dual Band Wireless IAD

2013 Taiwan Excellence Award Unitech Industrial Handheld PA690 Medical Clinical Assistant

2021 © Ming Tsai. All rights reserved.

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